Why It Deserves More Attention

Luxury isn’t just about how something looks—it’s how it feels over time. And when it comes to modal underwear, that softness, that effortless hug against the skin, doesn’t happen by accident. Micromodal, spun from the pulp of beech trees, brings a whisper-light feel and an elegant drape, but it also needs tenderness in return. Beyond comfort, there's a deeper reason to care: synthetics release microplastics, and when that happens near your most intimate skin, the consequences go far beyond fabric damage.

Know Your Fabric

Micromodal

- Sourced from sustainably harvested beechwood, micromodal is a cellulose fiber loved for its incredible softness and subtle stretch.

- Often processed through closed-loop systems that recycle up to 99% of the solvents, it’s a win for your body and the planet.

The Problem with Plastics

- Underwear made from polyester or nylon sheds tiny plastic particles every time it’s washed.

- Those particles? They don’t just end up in oceans—they’ve been found in human reproductive tissues. One study even connected microplastics to lower sperm quality and testicular health.

A Gentle Routine: Wash, Don’t Wear Out

1. Separate & Shield
Wash with other delicates—no jeans, no zippers. Tossing your Creo briefs in a mesh bag adds a layer of protection that’s surprisingly effective.

2. Mild Detergents Only
Skip the harsh stuff. Use a pH-neutral detergent, free from additives such as fabric softeners or optical brighteners. These can break down fibers faster than you think.

3. Keep It Cool
Cold or cool water (no hotter than 86°F / 30 °C) is ideal. Delicate or gentle cycles preserve elasticity. If you prefer hand washing, a quick soak and a gentle touch will suffice.

4. Air, Not Heat
Absolutely no tumble dryers. Instead, reshape and lay flat on a clean towel, or hang in the shade. Modal dries quickly and naturally—no heat required.

5. Dry Before You Store
Dampness breeds mold. Let every piece air out fully before folding it into your drawer.

Cut Down on Microplastics

Smart Tools
Install a CLEANR filter in your washing machine—it's designed to catch over 90% of microfibers (New York Post). Or try a Cora Ball—it catches floating fibers before they reach wastewater systems (AP News).

Wash with Purpose
Full loads (not stuffed) help reduce friction between fabrics. Shorter cycles and lower spin speeds also do less damage to your clothes and the planet.

Store with Intention

Keep briefs folded neatly to protect their shape. Choose a drawer with airflow or line it with breathable cotton or acid-free tissue. Rotate regularly to avoid over-wearing the same pair and to keep the elastic springy.

The Payoff

This isn’t just about longevity—it’s about health and peace of mind. Treat your underwear well, and it returns the favor. Comfort becomes confidence, and every layer you wear says something about what you believe in: softness, integrity, and care that begins skin-deep.