"Who are you wearing?" has been repeatedly asked on the red carpets of award shows. The question itself has faced controversy throughout the years with more recent social movements. Celebrities are making bold choices with their very public platforms. Environmentally conscious celebrities like Emma Watson, who during her 2015 press tour for her film REGRESSION promoted designers concentrating on a sustainable product brand, hoping to inspire wider audiences to be more mindful of not only WHO, but WHAT they are wearing.
The modal fabric used for CREO products aligns with values to create luxurious garments and support the environment. The fabric, first developed in Japan (1951) did not gain popularity in fashion until the early 1990's.
Modal has a small but growing position in the fashion industry with benefits that are better for your body and more, including comfort, natural fiber void of microplastics, non polyester, ability to hold vibrant color and biodegradability. Modal is touted as the mindful alternative to silk. For any consumer who desires earth conscious luxury, a rising fashion brand or well established company wishing to make sustainable changes, modal fabric is a positive movement forward.
- Written by Lori Holm
- Written by Lori Holm
*Desire a deeper dive? Follow the links that inspired and informed us below.
https://www.vogue.co.uk/
https://www.
